My wife Orna, 4th generation to the famous Moussaieff jeweller family from Jerusalem, taught me how to string pearls. I discovered a new world of aesthetic and design, and cannot stop indulging in it ever since.

I follow my customers’ fantasies and make their dreams come true. Yvel has a highly sophisticated clientele composed of women that have seen it all. They are trend setters themselves. I humbly follow their leads and create unique designs that have never been seen before. Thanks to them, Yvel is considered a jewellery leader rather than a trend follower.

Paraiba is an exquisite tourmaline recently discovered in mines of the Brazilian state of Paraiba. It is very rare and considered highly precious. Its vast palette of shades ranging from neon blue to mint green, combining its diamond-like clarity, gives it a glamourous allure that is very refreshing and up-to-date.

Yvel’s Paraiba designs are inspired by the vivid tones of the gem often found in Brazilian nature: ocean blue, forest green and the macaw bird turquoise. Enhanced by natural white diamonds, we strive to offer jewellery pieces that are both organic and refreshing but carry a splendour and elegance at the same time.

My wife is in charge of all administration issues, whereas I usually take the professional decisions, but as far as the most enjoyable aspect of the business - the jewellery design - we do it together. In other words, like any loyal smart husband - I follow instructions.

Follow your passion and dreams and make sure to enjoy every step of the way.

The best advice I can give is if you don’t know jewellery - you better know your jeweller.

Jewellery collections they have never seen before; having the highest standards and provided to attendees with top customer service from the nicest Israeli professionals. 

It opens a new market, of course, with the recently signed Abraham Agreements. Though we have been conducting business in the Gulf States and Saudi Arabia since 1997, in 2021 we will be given a chance to be part of a prominent show and showcase Yvel as a proud Israeli hi-end brand.